Posts By: Elana Ziluk

filed under Innovation


The top 5 articles on brainstorming

Brainstorming is one of the most common tools for creative problem-solving. There’s a ton of content out there about it, but much of it isn’t based on research. We dug into some academic studies around brainstorming to get to the heart of what works and what doesn’t and how to do it properly.

That being said, it doesn’t mean there aren’t any helpful, well-researched articles out there. Here are the pieces that we consider the cream of the crop and some of which helped inform our own ebook. Read more

filed under Engagement


Small Ideas Part 4: The Unsung Hero of Employee Engagement

As we noted in this blog post, it’s difficult, if not impossible, to predict customer behavior. Without a process for soliciting, reviewing, and evaluating customer insights on your product, you’re limiting your organization to sophisticated guesswork. It’s for that reason that we’ve created a system to help understand how customers are responding to SoapBox.

To solicit feedback from our customers, we provide them with access to a customer-only SoapBox. In addition, we leverage our Customer Success team, who have frequent interaction with our customers, to communicate their insights by sharing them on our internal SoapBox.

Read more

filed under Engagement


Small Ideas Part 3: The Unsung Hero of Employee Engagement

The product team at SoapBox is made up of the entire company. We all have a hand in shaping the future of SoapBox and the product that we bring to market. From marketing to sales, to customer success, we all leverage the SoapBox platform internally to share ideas and feedback on how to iterate and improve the product. Features and updates are voted on by everyone and the best ideas get built and go into production. We all know the product capabilities inside out and backwards.

Read more

filed under Engagement


3 Ideas From Successful Leaders to Make Your Company a Great Place to Work

We spent the last five months speaking with startup leaders from across North America to gain insights on what makes successful startups so high-performing and attractive to top talent. 

More than ever, companies are placing an emphasis on making their workplaces as great as possible to attract and retain top talent. Although perks, benefits, and flexibility are enough for some, the growing number of employees, particularly Millennials, require deeper, more meaningful incentives. Specifically, more and more people are looking for a strong connection to purpose and work that gives them meaning in the form of believing in the company’s mission, connections to co-workers and the opportunity to grow and develop as an individual.

Read more

filed under Engagement


Small Ideas Part 2: The Unsung Hero of Employee Engagement

Every employee, during one time or another, experiences roadblocks that prevent them from completing a task faster or with greater ease, or obstacles that impact their overall working conditions.

Management is often asked to look into small roadblocks like these, but they don’t always get resolved. It’s not because they don’t care or because these issues involve a big time or financial investment. It’s because they get lost in a sea of priorities and other urgent day to day demands.  

SoapBox helps to put a process in place to execute on the small stuff that makes a big impact, and demonstrates to employees that ideas that are validated by the community will get consideration from leadership. Actioning even the smallest of ideas does wonders on employee engagement. In fact, studies show that even the act of providing an update to an idea (even a declined idea) improves employee engagement.

Read more