Brainstorming can be an effective technique for creative problem solving when used properly. However its not the best approach for all ideation attempts, and can be ineffective without understanding the limitations and challenges associated with brainstorming.
We created the Brainstorming Best Practices Guide for anyone responsible for facilitating a brainstorming session to help them get the most out of it (and to avoid some of the common mistakes many people make). In the guide, we cover:
- Brainstorming process and theory
- How to facilitate brainstorming
- Potential issues to avoid when brainstorming
- Two best practices to get the most out of brainstorming
The biggest take away is: don’t rely on brainstorming to solicit ideas. An employee suggestion box can do that. Instead, view it as part of an idea management strategy and process within your organization. While an employee suggestion box focuses just on getting the ideas, an idea management program looks at the entire process from getting ideas, to building on and improving ideas, to evaluation and implementation, and measuring the impact of the innovation.