Asking the right question is a crucial component of getting good employee ideas through an employee idea management program. Best practices that can determine whether the effort fails to launch or takes off like a rocket.
The Framing Statement is the written declaration that your employees read before they submit an idea to your employee suggestion system. It will be the spark that gets the ideation process going, triggering employees to share their thoughts and ideas on improving your business or organization.
So it’s important to know what your framing statement should say and what it shouldn’t say — and to get it right.
Good employee ideas: ingredients for success
To be successful, your framing statement must:
- Clearly deliver the purpose of your employee idea program
- Empower employees to share their insights
The key starting point to laying down your statement is knowing your idea management strategy. With this clear sense of purpose in mind, it will be easy to frame just what kind of ideas you’re looking for, and write a concise sentence containing this purpose. If you’re stumbling here, try asking yourself: is your program trying to meet a broad strategic objective? What is it for?
It’s also worth commenting on one of the most common client concerns we get about employee idea platforms — a fear the conversation will turn sour and full of negative comments.
An effective framing statement will lay down guardrails for the conversation, ensuring the community’s ideas are positive, constructive and match your program goals. It will be broad but not too broad, ensuring that all of your engaged employees can participate but that the well of ideas won’t run dry in a few months due to being overly specific.
A call… to action!
So far, we’ve described the first jab of the one-two combo that makes up a great framing statement for good employee ideas. Now lets finish the sequence and get your employees revved up and ideating.
Enter the call to action.
The call to action is simply an explicit question that states the kind of ideas you’re looking for. For example, are you seeking general improvements and efficiencies? ideas that can contribute to gains on big-picture strategy goals? or simply improving client experience?
Whatever your call to action, keep the sentence short and use clear-as-day language to ensure everyone can understand it and begin participating. Effectively communicating your program will ensure it achieves liftoff as planned.
The rule of 30
Shakespeare called brevity the soul of wit. It’s also key for a great employee suggestion program. So keep your entire framing statement (that’s both purpose and call to action) brief and to the point. We’ve found that the idea length here is to make it around 30 words.