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Brainstorming Best Practices

Well facilitated brainstorming sessions produce up to 30 times as many unique ideas as an unfacilitated brainstorming session.  

This guide gives you the research and best practices to facilitate a great session. You can also use our accompanying Brainstorming Workbook, which will walk you through a basic plan for conducting an effective brainstorming session lasting two hours to a full day for up to 25 people.


Brainstorming is a commonly used approach to creative problem-solving. The key belief is that if you get as many ideas as possible, you increase the likelihood that of putting together the best possible solution. However, we believe there’s an even bigger benefit. That through collaborating as a group and getting input, you gain increased buy-in and commitment to the solution. Research also shows that giving employees a voice and involving them in decision making increases motivation and engagement overall.

However, brainstorming has also received criticism. Several studies have pointed out that brainstorming does not produce more ideas than a group of individuals coming up with ideas on their own. There are definitely best practices you want to follow for a successful brainstorming meeting.

If you’re looking for a quick and easy template for a brainstorming session, download the Brainstorming Workbook below. If you’d like a deeper understanding of the theory and research that the workbook is built on, read the rest of this guide.

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Brainstorming Best Practices Guide

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