Brainstorming is one of the most common tools for creative problem-solving. There’s a ton of content out there about it, but much of it isn’t based on research. We dug into some academic studies around brainstorming to get to the heart of what works and what doesn’t and how to do it properly.
That being said, it doesn’t mean there aren’t any helpful, well-researched articles out there. Here are the pieces that we consider the cream of the crop and some of which helped inform our own ebook. Read more
As a small company or startup, ideas flow naturally. If you have a good idea, it’s easy to talk to the right people. But as organizations become larger and more complex, this becomes much harder. Size, geographical, departmental or functional silos make knowing who the best person is to evaluate or implement an idea difficult. Idea management software can scale a company’s ability to keep a steady flow of good ideas from all employees.
This post is based on an interview that we did with Steve Wood, the Co-founder & CTO at Nudge in 2016. Prior to starting Nudge, Steve was the co-founder and CTO of Eloqua for 13 years. He helped grow the startup from zero dollars to $100M, including three venture financing rounds, a successful IPO on the Nasdaq, and ultimately an acquisition by Oracle for $955M in 2012. Steve is a frequent speaker at various forums involving B2B marketers, and authored a book entitled “Digital Body Language” about deciphering customer intentions online. His experience has given him great perspective on what it takes to successfully manage innovation in both startups and large organizations. What follows are four areas that are critical for successful disruptive innovation. Read more
Why your innovation strategy needs employee ideas and how you can get them
Innovation remains a key focus and stated priority for many organizations, and for good reason. The world is enamoured with the Uber, Airbnb and other disruptive company success stories. For leadership it creates both a desire to create their own equally disruptive offerings and a fear of becoming obsolete. But with disruption leading the conversations around innovation, have we lost sight of the value of continuous improvement? Research indicates that much of the time, it’s these small, incremental changes that yield much better results. Read more
Harvard Business Review (HBR) has many good articles from thought leaders on the topic of innovation. The following list is 10 of our favorites. One thing to note is that you get four posts each month you can read for free. If you register by providing your email address, you get a precious fifteen free articles every month if you’re a subscriber. Every month, I carefully curate a list of HBR articles that I want to read from their Twitter feed (generally a great way to identify their best materials) and I pick fifteen articles I want to read for the month.
In the first have of the 20th century, Joseph Schumpeter proposed 5 types of innovation. These were:
- The launch of a new product, or a newly differentiated product offering
- Applying new methods to manufacturing or selling of a product
- Opening a new market
- Acquiring new sources of supply (either raw, or semi-finished)
- New industry structure such as the creation or destruction of a monopoly (although there are now some disputes that this no longer counts as a type of innovation)
This is still one of the most referenced lists for types of innovation. However, there are a few other important ways to classify innovation that are very helpful to an organization looking to manage an innovation program. These include the types of ideas you’ll want, where they come from, who is included in the process and finally what you want to innovate.
Research shows that there is a difference between people who are creative and people who aren’t. However, the good news is that creativity is something that can be learned and improved on. All you need is a little awareness of key ingredients necessary to develop processes, habits and a culture that fosters creativity. Read more
When was the last time you saw the word innovation? Ten minutes ago? The fact is, there are many different types of innovation but they’ve all been bucketed into one big category. In other words, many people struggle with what innovation means.
We’re here to help.
We believe that ideas fall on a scale that looks like this: Read more
We believe that organizations are on the cusp of an era of enlightenment when it comes to being innovative. At the core of of this enlightenment is the fact that we should probably stop calling progress innovation. Using the word innovation conjures the wrong associations, which leads to the wrong activities for reliably creating value. We believe that most organizations would significantly benefit from decreasing the focus on finding brilliant ideas and increasing the focus on effective collaboration that drives progress and real value for customers and stakeholders. Here’s the basis on which we believe these things. Read more
The product team at SoapBox is made up of the entire company. We all have a hand in shaping the future of SoapBox and the product that we bring to market. From marketing to sales, to customer success, we all leverage the SoapBox platform internally to share ideas and feedback on how to iterate and improve the product. Features and updates are voted on by everyone and the best ideas get built and go into production. We all know the product capabilities inside out and backwards.