Try in app link

Develop our brand voice

Are we going to be a spicy brand who picks fights with other companies? Are we going to be fun and emoji-filled? Let's decide on what our brand voice is and build a strategy around that!

• Create 1 org-wide editorial style and tone of voice guide this quarter
• Develop our go-to-market creative voice and create a document for the company to refer to within the first month of the quarter
• Research and compile a list of 5 brand voices that inspire us and why
• Conduct 30 customer calls this quarter to help refine our brand voice

Try in app link

Have productive conversations with ICPs

A productive conversation is talking to the right ICP with our without the intention of selling anything. Productive = ICP, not a sale opportunity. This is a brand marketing opportunity and a chance to conduct UX market research which may eventually lead to a sale if want and need ever align.

• Have at least 5 productive conversations per week
• Share your main takeaways from calls with the company every week
• Put your new learnings to action by creating and sharing content every week (I.e. on LinkedIn, our newsletter, blogs, etc)

Try in app link

Roll out a sustainable customer community

Create an engaging space for our customers to bond and build community.

• Invite at least 1000 customers to our customer community
• Maintain an engagement rate of at least 20% of invited users
• Build and execute a community content strategy with 3 co-marketing partners