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Develop our brand voice

Are we going to be a spicy brand who picks fights with other companies? Are we going to be fun and emoji-filled? Let's decide on what our brand voice is and build a strategy around that!

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Have productive conversations with ICPs

A productive conversation is talking to the right ICP with our without the intention of selling anything. Productive = ICP, not a sale opportunity. This is a brand marketing opportunity and a chance to conduct UX market research which may eventually lead to a sale if want and need ever align.

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Roll out a sustainable customer community

Create an engaging space for our customers to bond and build community.

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Want to set more marketing goals for your team? Check out over 180 goal and OKRs examples to get inspired.

Effective teams hit goals 🎯

Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Soapbox goals.

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Access 180+ goal examples

Empower your team to take ownership of their goals. Access our free library of role-specific and personal development goals.

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Set and track milestones

Break down bigger goals into smaller milestones and key results to keep your team focused and motivated.

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Never forget about goals

No more setting and forgetting. Set goals in a way that's measurable and impossible to forget about.