Content Marketing Manager Goal Examples
Need inspiration setting Content Marketing Manager goals? Check out the examples below to get started.
Including contributions from Unbounce, ResumeLab, Venngage, Break The Web, and 7shifts.
Improve Off-Page SEO
Enhancing a website’s off-page SEO centers around building up its reputation and authority. Achieving these goals will help search engines better understand how others perceive our website, product, and services.
Improve On-Page SEO
Since search engines rely heavily on on-page SEO signals to determine a page’s quality and relevance, let's optimize for a better user experience.
Develop a TOFU campaign strategy to generate leads and drive traffic to an upcoming piece of content
Drive leads to increase free trials by end of quarter.
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Scale up content marketing strategy
Grow our content marketing strategy to drive more traffic and attributable trials.
Increase your brand's presence in a target market
To gain customer trust and build credibility around your brand, you need to establish a strong presence in your target market. Your goal is to rank on target SERPs, to show up in recommendation lists, and to be a part of relevant conversations.
Boost organic traffic from content updates
We've done a great job at creating valuable, state-of-the-art content to date. One of the lowest hanging fruits to help us increase organic traffic is to optimize existing content vs. only focusing on creating new pieces.
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Increase organic traffic
Organic is an incredible channel to focus on for long-term acquisition and revenue goals. Let's continue to push the envelope by increasing keyword rankings and overall traffic.
Grow our newsletter list and engage subscribers
Quantity of subscribers is less effective when the quality is low. Let's build up our subscriber list, but create something that's valuable enough to keep them engaged week after week.
Increase website conversion rate
As the product and customers evolve, so should the copy, design, and flow of the website.
Build a powerful content distribution engine
The golden rule for any content marketer is to spend 20% of time on creation and 80% on distribution. Build a distribution engine that skyrockets the success of every single piece you create.
Looking for more goals? 🙋♀️
Want to set more marketing goals for your team? Check out over 180 goal and OKRs examples to get inspired.
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Effective teams hit goals 🎯
Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Soapbox goals.
