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Practice being a great manager

Engineering and product leaders are all too familiar with the Manifesto for Agile Software Development. But, this approach to leadership is something that should be applied to leaders across all departments. Read more about it here: https://soapboxhq.com/blog/management-skills/how-to-be-a-great-manager

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Laser-focus on inclusion and diversity across all marketing efforts

Inclusive marketing doesn't stop at using diverse stock photos. Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalized or under-represented groups to fully experience and connect with brands. Let's be a brand that people from all walks of life can connect with.

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Grow marketing conversions

Work with the team to run experiments that will improve our overall website conversions.

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Improve your management skills

Great managers keep their team engaged, high performing and retained. Even if you are already a great manager, there's always room for improvement. Let’s make a concerted effort to continue to listen, learn, and grow in our management skills and foster a culture of sharing and actioning on feedback.

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Increase trial conversion rate by 30%

Run tests and optimize our funnel to increase the percentage of new user traffic that sign up for a trial.

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[Agency] Improve organic rankings and traffic for clients

As a marketing agency, it's key that we're able to drive results for our clients. Let's focus on these key results to help our clients succeed.

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[Agency] 90% of clients reach North Star Metric (NSM)

What's the one metric that matters most to each of our clients? Let's create a plan that ensures our team is able to reach every client's NSM and keep them happy.

Looking for more goals? πŸ™‹β€β™€οΈ

Want to set more marketing goals for your team? Check out over 180 goal and OKRs examples to get inspired.

Effective teams hit goals 🎯

Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Soapbox goals.

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Access 180+ goal examples

Empower your team to take ownership of their goals. Access our free library of role-specific and personal development goals.

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Set and track milestones

Break down bigger goals into smaller milestones and key results to keep your team focused and motivated.

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Never forget about goals

No more setting and forgetting. Set goals in a way that's measurable and impossible to forget about.