Marketing Goals and OKR Examples

Growth Marketing Manager Goal Examples

Need inspiration setting Growth Marketer goals? Check out the examples below to get started.

Including contributions from 7shifts and Nextiva.

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Generate 150 user trials this quarter through paid channels

Uncover new paid marketing opportunities and optimize them to drive cost-effective trials.

Maintain a blended CPL of $X for trials
Ensure budget of $X is spent and allocated to appropriate channels
Drive 95 leads from experimental paid channels

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Identify co-marketing opportunities with other brands

One of the keys of growth marketing is being able to build relationships with other brands that can be mutually beneficial. In growth, we call this co-marketing.

Create a database of 15+ brands we share similar audiences with and find unique angles to initiate a co-marketing relationship
Launch at least one co-marketing eBook per-quarter
Promote and distribute eBook across 5 channels (I.e. eEmail marketing, social media, content fly-ins, website banners, PPC, etc)
Generate and nurture 200 leads that opt-in from the eBook

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