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Diversify our backlink profile

We need to improve the variety of links that we have coming in from new referring domains, as well as authoritative sites outside of our niche (I.e. .edu sites).

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Improve On-Page/Off-Page SEO

Since the search engines rely heavily on On-Page SEO signals to determine the relevancy of a page and Off-Page SEO to determine the trust of a page, let's create an SEO strategy that will increase awareness and visibility.

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Grow website traffic with your expert-level understanding of SEO best practices

Your goal is to drive traffic, and the way to do so is by ensuring you meet and exceed all SEO requirements. Your eyes are the last set looking over the content before publishing, after all!

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Increase organic traffic

Organic is an incredible channel to focus on for long-term acquisition and revenue goals. Let's continue to push the envelope by increasing keyword rankings and overall traffic.

Looking for more goals? πŸ™‹β€β™€οΈ

Want to set more marketing goals for your team? Check out over 180 goal and OKRs examples to get inspired.

Effective teams hit goals 🎯

Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Soapbox goals.

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Access 180+ goal examples

Empower your team to take ownership of their goals. Access our free library of role-specific and personal development goals.


Set and track milestones

Break down bigger goals into smaller milestones and key results to keep your team focused and motivated.


Never forget about goals

No more setting and forgetting. Set goals in a way that's measurable and impossible to forget about.