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Launch a Twitter Chat

A great way to get the conversation going with our customers is to give them a reason to talk to us. Let's launch a monthly Twitter chat to start building a community around our brand. Plus, it's a great way to learn about our customers and create more content!

• Scope out logistics of Twitter chat (hashtag, topics, target audience, etc)
• Secure 10 participants with at least 5,000 Twitter followers to participate for every chat this quarter
• Draft up 10 questions with creative for every event
• Write a roundup post within 1 week after every Twitter chat covering the top contributions

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Increase brand awareness

Let's be one of the loudest brands on social media. Let's aim to make sure people know who we are by the end of the quarter.

• Increase followers by 30% by the end of the quarter
• Increase mentions, shares, and retweets by 55% by the end of the quarter
• Increase total reach from social media posts on Twitter by 40% by the end of the quarter.

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Engage with our customers across all social channels

To succeed on social media, we'll need to spend time engaging with our customers versus just posting and hoping people engage with us. Let's make a conscious effort to engage with our customers across all of our social channels.

• Spend 30 minutes engaging with our customers on social media every day this quarter
• Split your time into 30% responding to comments and 70% engaging with new people
• At the end of every month, compare month-over-month metrics (followers, engagement %, leads, revenue, traffic)