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Self prospect through customer referrals

Get comfortable talking to customers after the sale has been made. It's important that we continue to build relationships with our customers because it will offer us a great resource for feedback and warm leads.

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Achieve average deal size of $19,000 or more

Focus on new business that will drive significant impact to our MRR and ARR.

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Achieve close-won rate of 10% or higher

Increase or maintain our current conversion rate from demo to close-won.

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Maintain a sales cycle of 2 months or less

Maintain or improve overall sales cycle average (currently 2 months long).

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Maintain $500,000 in active pipeline

Keep the team’s overall active pipeline strong.

Looking for more goals? πŸ™‹β€β™€οΈ

Want to set more sales goals for your team? Check out over 180 goal and OKRs examples to get inspired.

Effective teams hit goals 🎯

Align your team by setting collaborative goals that you can easily measure, track, and keep top of mind. Become a high-performance team with Soapbox goals.

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Access 180+ goal examples

Empower your team to take ownership of their goals. Access our free library of role-specific and personal development goals.


Set and track milestones

Break down bigger goals into smaller milestones and key results to keep your team focused and motivated.


Never forget about goals

No more setting and forgetting. Set goals in a way that's measurable and impossible to forget about.