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SoapBox Signs GlaxoSmithKline and Cisco

Meet our two latest clients, GlaxoSmithKline and Cisco.


GlaxoSmithKline is a world leading research-based pharmaceutical company devoted to discovering and developing new and innovative medicines and vaccines for Canadians and people around the world.

We asked Salman Ahmed, business development associate at GSK to share with us why they decided to use SoapBox as their idea management tool.

What problem you are trying to solve?

GSK Canada was looking for a crowdsourcing platform to support an internal ideation initiative to help us better serve customer needs while improving healthcare in Canada. The tool would give a voice to each employee of the organization and allow them to connect with senior management.

Why did you choose SoapBox?

Of the many tools that were evaluated, we felt that SoapBox would give us the best shot at success. The platform itself is clean and simple, but has lots of features that minimize barriers to use – a key success factor to any crowdsourcing initiative. We also felt that the customer support SoapBox was willing to provide was unparalleled by any competitor, and so far, we haven’t been proven wrong – the staff has really dedicated themselves to ensuring our initiative is a success!


Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

Rick Huijbregts, Vice President of Industry and Business Transformation at Cisco Canada explains how SoapBox works in their Smart + Connected Communities.

Why were you interested in a tool like SoapBox?
Our goal with Smart + Connected Communities is to help transform communities to interconnected networks of people, data, process, and things in order to achieve the highest levels of economic, social, and environmental sustainability, and dramatically advance the municipality’s competitiveness in a rapidly changing global landscape. As world populations shift, community leaders are pressed for answers to related problems: security, transportation, healthcare, education, energy, etc. However, the most prevalent problems of the citizens are sometimes not obvious. SoapBox allows municipal leaders to connect with its constituents to validate their own hypothesis and to identify other pressing matters. Leveraging social media and crowd sourcing for ideation will allow us our municipal customers to identify issues that matter, and that together, we can do amazing things to address these real world challenges and create a more sustainable environment.

Why did you Choose SoapBox?
We chose SoapBox to bring conversation and engagement, productivity, and innovation to the centre of every Smart + Connected Community. Sustained engagement and a social platform were important considerations when looking at these tools. SoapBox provided a platform for engaged innovation that was easy to customize and configure for our different communities. Also, it is important to us to support Canadian start-ups and innovation. We trust that the relationship between Cisco Canada and SoapBox will be mutually beneficial as we change the game of productivity and innovation in the Canadian landscape.

We are very excited to be partnering with GSK and Cisco to help drive their innovation and engagement initiatives!

Harness the power of employee ideas.